"You cannot demand love, 
all you can do is make yourself loveable.

You cannot demand trust,
all you can do is make yourself trustworthy.

However you can demand attention,

just make a damn nuisance of yourself."
                                                  
                                                    ~ Gurvinder Singh 
                                                          (From my seminar on,   ‘Effective Communication, & Conversation ’)

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The end objective of communication, is to trigger action in others.  
We are driven by emotion more than rationality. 

If we want people to act, we can persuade them by giving them pleasure of positive strokes or we can drive them through giving them discomfort. 

To bring about positive feelings take long and require great effort, but they are usually irreversible. Negative feelings are quick, require little effort and are usually irreversible. 





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